Evolving with purpose

At Astrea Bioseparations, innovation is at the core of everything we do, from the technologies we develop to the way we present them to the world. Our Evolve^® column range has long been recognized for its adaptability and performance, and as our products have advanced, so too has our brand.

Recently, we refreshed the Evolve^® logo to better align with our modern identity while honoring the product’s legacy. 

The meaning behind the name

The name Evolve^® perfectly encapsulates the unique capability of our columns. To evolve is to change and develop over time, and our Evolve^® columns are designed to do exactly that. With the use of refresh kits, these columns can be revitalized and repurposed for different campaigns and batches throughout their lifetime, extending usability and delivering greater value. This flexibility and innovation are the very essence of what the name represents.

Hidden layers of science

The original Evolve^® logo was rich in scientific references. Its design represented a resin particle within a fluid, with open-ended lettering symbolizing pores or binding sites within the resin. Hidden within the typography were abbreviations commonly used in chromatography calculations, including:

• Ɛ (epsilon) – porosity of particles within the bed
• Vo – void volume
• L – column length
• Ve – elution volume

A new logo for a new era

Our graphic designer set out to create a logo that retained the spirit of the product while presenting a refreshed, modern look. The design brief centred around several key principles:

• Modernization: The new design needed to seamlessly integrate with the brand while standing out in its own right
• Brand consistency: Using brand font and colors to ensure harmony across our product lines
• Strength and stability: Evolve^® columns are known for their robust build quality. To reflect this, the new logo is chunky and bold, with tight, compact letter spacing to convey solidity
• Unique identity: The “O” was stylized to resemble an overhead view of a chromatography column, giving the logo both a unique visual element and a clear connection to the product’s purpose

The result is a design that feels strong, contemporary, and unmistakably Evolve^®.

Carrying the legacy forward

The new Evolve^® logo is more than just a visual update, it’s a reflection of how our products, like our brand, continue to develop and improve. Just as the columns themselves can be refreshed and adapted for new challenges, the logo has evolved to meet the needs of today while carrying the legacy of its past.

At Astrea Bioseparations, we believe that evolution is not just a process, it’s our philosophy. The new Evolve^® logo proudly represents this belief.

Curious to learn more about the columns? Click here for Evolve process columns, and here for Evolve^®D.